When red carpet British Couturier Zaeem Jamal heralded as the UK’s ‘Alchemist of design’  approached us with the concept behind his Aquamarine collection we knew we were in for a creative challenge.

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The concept was to showcase the collection underwater or surrounded by water connecting the viewer as closely to the ocean as possible while showcase the finest hand-embroidery, intricately woven laces, silk satins, chiffons, and crepes, gracefully and with flowing silhouettes.

 

A short behind the scenes video for social media purposes was also requested as well as still images for Magazine advertisements,

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The initial underwater test shots took place in the UK, in a swimming pool to see how the different garments would react underwater in a controlled environment as well as to get some test footage to decide on the direction and style of the shoot.

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Next was to decide on a suitable location taking into account the time of year, water temperature and weather reliability to maximise filming days.

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Once finally deciding on a small island off Malta we put together a small agile expert and professional team to put the plan into action.

 

The outcome of a great team effort resulted in a series of several online video clips, Instagram teasers and an advert in Town & Country Magazine.

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